Ideology in media


Croteau and Hoynes explain that ideology is “a system of meaning that helps define and explain the world and that makes value judgments about that world”. One way ideologies are naturalized is through the accumulation of media images–the messages of films, television, books, and other media that tell us how the world is or how it ought to be. With that in mind, choose ONE of the following clips from a recent tv series: This is Us (NBC) In your response, explain the ideology of the scene. What claims does this scene make about the world, and what values does it assign to those claims? What are the taken-for-granted assumptions about the world present in these scenes? Is it a dominant ideology; does it support the worldview of the powerful? Or is it an oppositional ideology; does it challenge the status quo? Explain your argument with evidence from the scene.


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