Aristotle and Joshua bel about persuasion

Description   What’s the “formula” for gaining authority, according to the author? Hint: Confidence + (blank) + (blank). Josh Bell used the same violin and played the same songs in the subway as he did in the jam-packed concert hall, yet nobody in the subway paid any attention to him. How is this related to Aristotle’s three persuasive proofs in Chapter 10 of our book? Read my Jack Johnson story at the top of this page. Give us an example of a speaker or entertainer who was really good, but wasn’t able to gain the respect or attention of his/her audience. Does your example have anything to do with the key takeaways in the “Aristotle & Josh Bell” video?


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