MARKETING – customer price comparison Assignments | Essay Help Services

After reading the attached case, please write a paragraph as case summary and then respond to the following questions: Do you agree with Bertice that the way customers compared prices online was unfair? What challenges are brick-and-mortar stores facing in recent retailing practices? How would retailers be able to keep customers happy with their shopping experiences?  As a marketing manager, what do you suggest helping traditional retailers remain competitive?

Solution: