Sales Promotion and Brand Image Assignments | Essay Help Services

Context: Sales promotion is incentive manufacturers, retailers, and even non-profit organizations use to attract consumers. It changes the brand’s perceived price or value temporarily.

Inquiry: What are some reasons brand managers are allocating more of their promotional budgets to sales promotion rather than media advertising?

Follow-up: Do you agree with the critics who argue that the increased use of sale promotion is undermining brand equity for many once powerful brands?

Please provide origianl work. No plagarizing.


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