Consumer profiling and macroeconomic trends Essays | Online Homework Help

All consumers are heavily influenced by external environmental changes. This week you will consider the four main macroeconomic trends facing society, as defined by Sala-i-Martin (2017) via the World Economic Forum, and how these will potentially influence the consumer profiles and behaviour of yourself and others. The four macroeconomic trends are as follows:

• The Productivity Paradox
• The Fourth Industrial Revolution
• Growing Income Inequality
• A Massive Increase in the Working Population

Sala-i-Martin (2017) ://www.weforum.org/agenda/2017/09/global-competitiveness-report-2017-trends

To prepare for this submission:

• Consider how influential each of the global macroeconomic trends are likely to be on consumer behaviour.
• Evaluate if all of the macroeconomic trends will influence consumers equally or if some are more important than others.
• Assess the importance of analysing changes in the global environment in creating a successful marketing strategy and making future predictions.

For the Submission:

• Choose one macroeconomic trend and provide a reflective narrative as to how this will influence you as a consumer. You should consider your own consumer profile and which aspects are most susceptible to influence and change.
• You should also consider how it will it influence consumers from different socio-economic or cultural backgrounds.
• 1000s word reflective narrative, Turnitin

Solution: