Marketing: The rise of basketball

Midterm Assignment 3
A few years ago, pet rocks were a fad and Nike Air Jordan basketball shoes were a fashion among younger customers in the United States.

Graph the life-cycle curves of the two products on the same chart. How do the two curves differ from one another? What are the major marketing implications for each product?

Write a 1-2 page paper that in your own words discusses these curves and the implications.

You can use other examples to support your ideas. Be sure to cite and list any references that you use.



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