Marketing in an organization

Assignment 2
In Assignment 1 you wrote about the connection between a company’s ethical policies and actions to its marketing. Read the attached short case about Pfizer. Write a 1-2 page paper that in your own wordsdiscusses how the ethical issues impacted them. Will they be able to keep the highest ethical standards while still pursuing the ultimate goal of the firm, maximizing shareholder wealth?

Use other examples to support your thoughts. Be sure to cite and list any references that you use.



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