Uber Engineering: Data Visualization at Uber

FIRST: Watch this video about how Uber uses data visualization to illustrate their analytics:


THEN: Answer the following questions in 2-3 paragraph response each:

How might you use data visualization to illustrate the analytics from one of the social media tools you have learned in this class?
What are the benefits of using data visualization to “make the case” for why digital marketing is an essential component of a business’ bottom line?

– MAKE SURE TO BE specific in your answer

– Make sure to organize your answer with heading title for each question



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