Briefly discuss the importance of the theories and concepts with this topic.

Behavioral learning theories are sometimes referred to as stimulus-response theories
because they are based on the premise that observable responses to specific external
signals is where learning has taken place. Behavioral theories are not so much
concerned with the process of learning as they are with the inputs and outcomes of
learning, that is, in the stimuli that consumers select from the environment and the
observable behaviors that result.
Instructions:
In this assignment you will examine which of the behavioral learning theories relate
most closely with the conduct of good business ethics.
x Review each of the behavioral learning theories.
x Briefly discuss the importance of the theories and concepts with this topic.
x Assess and briefly describe the theories that you perceive to be most closely
associated with the ethical transmission of information for the purpose of
learning.
Requirements:
x Length: one page, not including cover or reference pages.
x Resources: Minimum of two resources, one must be the textbook.
x Brief will be single-spaced, Times New Roman, 12 pt., single-spaced reference
page, and in-text citations..
Be sure to read the criteria by which your work will be evaluated before you write
and again after you write.
MKT385– Consumer Behavior
Unit 3 Assignment: Brief 2
Evaluation Rubric for Unit 3 Brief Assignment
CRITERIA Exemplary Proficient Needs
Improvement
Deficient
(24-25 Points) (20-23 Points) (15-19 Points) (0-14 Points)
Review of
each of the
Behavioral
Learning
Theories
A review of the
theories is
clearly defined
and presented,
including all
details.
A review of the
theories is
present, but is
missing minor
details.
A review of the
theories is
present, but is
missing key
details.
A review of
the theories is
missing or
poorly
presented.
Discussion on
the Theories’
and Concepts’
Importance
Discussion on
theories and
concepts is
clearly defined
and presented,
including all
details.
Discussion on
theories and
concepts is
present but is
missing minor
details.
Discussion on
theories and
concepts is
present but is
missing key
details.
Discussion on
theories and
concepts is
missing or
poorly
presented.
Assessment
of Which you
Find to be
Most Closely
Associated
with Ethical
Transmission
of Information
The
assessment
on ethical
transmission
of information
is clearly
defined and
presented,
including all
details.
The
assessment on
ethical
transmission of
information is
present but is
missing minor
details.
The assessment
on ethical
transmission of
information is
present but is
missing key
details.
The
assessment
on ethical
transmission
of information
is missing or
poorly
presented.
(9-10 Points) (8 Points) (6-7 Points) (0-5 Points)
Resources More than 2
resources
2 resources 1 resources 0 resource
(14-15 Points) (12-13 Points) (10-11 Points) (0-9 Points)
Clear and
Professional
Writing,
SingleSpaced,
Including
Reference
Page and Intext Citations
Writing and
format is clear,
professional,
single-spaced
and singlespaced
reference
page and intext citations,
and error free.
Few errors that
do not impede
professional
presentation.
Significant errors
that do not
impede
professional
presentation.
Errors impede
professional
presentation;
guidelines not
followed.

 

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