Prepare a nine-page paper (excluding title page and reference page) on a green business strategy using the company(GOOGLE) or (Home Depot). Use Chapter 11 of Green to Gold as a guide. Use at least eight sources in addition to Green to Gold. Your green business strategy must include the following:
NOTE: The outline for the assignment is attached.
1. An introduction that addresses the components of your green business strategy.
2. Short-term actions (understanding environmental risks and opportunities):
o An AUDIO analysis worksheet (should be revised from the Week One appendix) (one page) (spreadsheet from Week Two is attached)
o Stakeholder mapping (you should replicate the 2×2 table labeled as the Players Influence Map on page 265, in Word or Excel) (one page)
o Core capabilities assessment (one page)
3. Medium-term actions: Choose THREE of the five areas essential for medium-term actions and write one to two pages FOR EACH (a total of three to six pages) to address how each should be taken into account.
These five areas are:
o Eco-tracking and management systems
o Engagement and ownership
o External communications
o Internal communication and education
o Over-the-Horizon Scanning
4. Long-term actions: Choose TWO of the three areas essential for long-term actions and write one to two pages FOR EACH (a total of two to four pages) to address how each should be taken into account.
These three areas are:
o Supply chain auditing
o Rethinking products and reexamining markets
o Building partnerships with key external stakeholders
5. A one-page discussion of the expected outcomes of applying the components of this plan.
6. A conclusion that summarizes your findings and restates the thesis of the paper.
· Must be nine double-spaced pages in length and formatted according to APA style.
· Must include a separate title page with the following:
o Title of project
o Student’s name
o Course name and number
o Instructor’s name
o Date submitted
· Must begin with an introductory paragraph that has a succinct thesis statement.
· Must address the topic of the paper with critical thought.
· Must end with a conclusion that reaffirms your thesis.
· Must use at least eight scholarly resources outside of the textbook.
· Must document all sources in APA style.
· Must include a separate references page that is formatted according to APA style.
Outline of Final Project
BUS 688 Business Strategy: The Sustainable Enterprise
Outline of Final Project
Home Depot is a home improvement specialty, the largest globally. Headquartered in Atlanta, GA, the company operates over over 475 warehouses in 19 states. It has experienced environmental issues in the past and shown efforts for sustainability (Home Depot, 2015). This paper outlines actions the company should take to become more sustainable in the future. These actions should lead to positive outcomes outlined.
Short-term actions are majorly understanding environmental risks as well as opportunities. Understanding the negative and positive effects the company’s operations have to the environment is significantly important for improved sustainability. Some of the risks are water and air pollution and waste management that negatively affect the environmental and can attract legal actions against the company (Kelishadi, 2012). Some of the opportunities include increased sales from environmental sensitive persons and reduced costs from use of renewable energy among others. Understanding this is critical as it will allow the company to take necessary steps to mitigate the risks and explore on the opportunities for improved sustainability.
The medium-term actions include improving on the current environmental management systems and environmental training programs. The three areas of focus are; eco-tracking and management systems, internal communication and education and engagement and ownership. The eco-tracking and management system should be improved to continually monitor movement of products and operations within the organization’s system for water and air quality monitoring. A simple, robust, cost-effective and accurate monitoring method is essential to improve the current environmental management system. The internal communication and education strategies should be improved to incorporate the environmental aspect. Best internal communications practices and techniques should be used for more engaging and effective communications. The education programs will include training of staff to enhance sustainable knowledge and competence (Polman & Bhattacharya, 2016). The company should engage all stakeholders including customers, employees and the communities it operates in in its sustainability efforts. This will help the stakeholders understand their roles in improving sustainability and ownership of their actions. It will keep them personally engaged in sustainability efforts in their day-to-day actions (Polman & Bhattacharya, 2016).
The long-term actions are creating a sustainable supply chain and manufacture of eco-friendly products. The company should focus on supply chain auditing to identify suppliers who have embraced sustainable practices and those who have failed to do so. Rewarding those who display sustainable efforts and punishing those who have failed to do so is essential to push for improved sustainability. The company should rethink on improving some of its existing products to make them more eco-friendly as well as creating new eco-friendly products. It should reexamine its markets to identify those in need of eco-friendly products and meet their demands.
Dereinda, F.,& Greenwood, L. (2015). Environmental Management System Risks and Opportunities: A Case Study in Pertamina Geothermal Energy Area Kamojang. Proceedings World Geothermal Congress 2015, 19-25.
Home Depot. (2015, April 20). Turning Environmental Challenges Into Eco Success. Retrieved from Home Depot: https://corporate.homedepot.com/newsroom/turning-environmental-challenges-eco-success
Kelishadi, R. (2012). Environmental Pollution: Health Effects and Operational Implications for Pollutants Removal. Journal of Environmental and Public Health, doi.org/10.1155/2012/341637.
Polman, P., & Bhattacharya, C. B. (2016). Engaging Employees to Create a Sustainable Business. Retrieved from Stanford Social Innovation Review: https://ssir.org/articles/entry/engaging_employees_to_create_a_sustainable_business