Business case study: Wattpad

Read the case: Wattpad
Answer the Following Questions:
What are the elements of the Wattpad platform? What drives cross-platform economic value?
Assess the progress of artificial intelligence efforts to match readers and writers. How does Wattpad build a hotlist? How does it make personal recommendations? What challenges face the transition from human database analysis to machine analysis?
Compare the strengths and weaknesses of Wattpad’s data to the data you imagine that Netflix can assemble from viewer histories.
What advice do you have for Wattpad’s future direction?
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