This assignment is about Hello Fresh
- No more than 5 pages plus attachments
- You may use format of your choice – be creative – make it professional!
- Write as a consult to me as an executive trying to understand Hello Fresh and the meal deliver service market
- Use the business model canvass and any other tools from class or otherwise. Four quadrant charts are great.
- Do your best to find the info online and be creative in your research
- Summarize the Meal Delivery Service Market
- Who are the main competitors – how may they be different? Who is leading competitor? How are they positioned?
- What are the competitive alternatives (not just meal service)
- What makes Hello Fresh unique or differentiated (is it?)
- Consider the whole business model – use the canvass and map the business model
- What are the strengths and weaknesses of the model?
- Do they have a sustainable competitive advantage? Can they be easily copied?
- What is / could be the benefit of being global from a business market perspective?
- Who do you think they are and should be targeting and what is / are their core value propositions
- Describe their brand promise and personality?
- Do you recommend investing in them and why?
Provide a 2-page PowerPoint summary and the written report.