Case discussion: Sir Richard Branson

Please read the case and contribute to the discussion with your ideas and opinions about following questions.

  1. Using the various personality characteristics discussed in this chapter, how would you describe Sir Richard Branson’s personality?
  2. What perceptions have you formed of Richard Branson?
  3. To what extent have the barriers to social perception influenced your view of Branson?
  • Substantiate your answers with your ideas from the lecture and ppt reading on the important subject of Personality.

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