Case report Unilever in Brazil

Read case “Unilever in Brazil”, write report of 3-4 pages answering following questions.

a. Central problem: Define clearly and concisely the basic problem in the situation.

b. Analysis of situation: What tools and concepts from this course can help us in analyzing the case? Include an environmental scan and a SWOT analysis for this company related to the problem of interest.

c. Identify at least 2 alternative strategies: based on the analysis in (b) identify possible alternative strategies to cope with the problem defined in (a)

d. Course of action: recommend a specific course of action.

 

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