company comparison: Apple versus Samsung

Read Case 1-3 Apple versus Samsung: The Battle for Smartphone Supremacy Heats Up on page 37.

Write a 700- to 1,050-word paper in which you discuss the key elements of Apple’s innovation strategy until 2014 and answer the following questions:

Discussion Question 1-21: Do you think Apple can continue to grow by developing breakthrough products that created new markets, as it did with the iPod, iPhone and iPad?
Discussion Question 1-22: How has Samsung’s global marketing strategy enabled it to compete so effectively against Apple?
Include data in your paper to support your analysis.
Cite at least three outside references in addition to your textbook.


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