Company (profile ) Assignment | Online Assignment Help

Please use my ideas in the paper and add to them and use power-point there are to upload one for the project and one for my idea cook at market project closely

Part 1: Company (profile: ford motor)

Form of ownership (management)

Management process(organizing)

Leadership (Democratic)

Company Culture (organizational culture)

Socially Responsible / Sustainability is to its shareholders and consumer the company sustainability is to improve life of customers and the world the company is trying to keep up with the new generation by focusing on preserving on preserving energy

Part 2: Current state of the brand:

  1. Positioning statement
  2. Target market, Demographics, Geographic, and Psychographic segmentation (dividing your market into segments based upon different personality traits, values, attitudes, interests, and lifestyles of consumers).(ford motor appeal to many consumerswithin the age range of 18 to 25 by providing economy cars, sport cars, and luxury and more ) ( the company Demographics are for anyone who is 18 and older no matter the age or gender ) the geographic ford founder henry first created his first vehicle behind his house in Detroit then open  other base around the world like  U.S, Europe  central America, Africa middle east and ford also have plants all around the world ) ( psychographic the attitude for the product received a positive review and negative feedback the older generation feel like the new model are too high well the young generation find the Vehicle more preside and user friendly )What makes the consumer loyal? Use survey

(Most consumers are loyal to a product are a company for a couple of reason like the way they been treated by the dealership, the product it safe how they fell when they get in the vehicle  or the quality of the product)

  1. Point of differentiation ( for the point of differentiation both ford and Nissan both focus on the future but ford try to change and crate its new product using renewable resource like plastics trying to be eco-friendly  well Nissan fuse on new car design and features
  1. Marketing mix ford focus on advertisement personal selling sales promotion
  2. Product range the price range for the product start from 19k to 59k
  3. Price point for a 2019 ford ranger it between 25k to 33k

iii. Promotion strategy (ford motors promotion strategy is using social mediasuch as FacebookYouTube, and location around the world with dealership well selling privately

  1. Distribution strategy by shipping or opening local dealership
  2. Brand positioningford had brought many new brands to it consumers with better fuel and speed
  3. Environmental factors(ford have increase hybrid and electric production in order to help the environment
  4. Demographic the products is more popular with 18 to 25 and those with low income
  5. Competitive one of theircompetitors I do0n’t really see ford being competitive it only focused on ecofriendly product

iii. Etc.

Part 3: Desired state of the brand:

  1. What changes must the brand make in order to capture a more profitable share of the market and position itself for success with these generations?(Some of the problem I had with my ford vehicle was the transmission and enginethe company should force more on the engine and transmission performance and have a program in place for vehicle with default problems.and customer service the company headquarter should do a surprise exception or undercover sell to test customer service do the fact most customer are being mislead in some location like Miami and the company need to bring in more older generation customers to improve there their sell profit and goals  most older generation are hook on classic cars should we should bringing back classic design like the 1986 ford ltd sedan and 1980 ford thunderbird  with enhanced engine performance

Part 4: Recommended changes to the marketing mix:

  1. Product: What changes to the product must be undertaken? (If we brought back the 1986 ford ltd sedan and 1980 ford thunderbird with enhanced engine performance using the hybrid tech and new design

Realize that this is typically costly and will affect pricing. Consider product layers, and the varieties of utility that we covered in class. How will the product changes you suggest affect the cost? I would in cress the sell price to 35k and use recycled product to refurnish the product which would lower the cost to half of production price

  1. Price: Is the current price point the best choice for the brand positioning? If not, what is your recommendation?(The total cost can change depends on the production cost as well as how much refurnished metarules are use
  2. Promotion: How do you propose to communicate value and to influence preference with this generation? One way I would promote the product by using social media to inform generation y and have an event for the older generation by using the new generation to inform the older generation)How will you manage the relationship? Use young generation influence
  3. Place: What changes to distribution strategy will allow the brand to capitalize on changes on the next decade?

Marketing Group Project: Introduction to Business BUS 1183

Overview: Marketing makeover for an aging brand

For this project, you will review an aging brand, evaluate its marketing strategy, and propose a strategic repositioning that will allow it to attract and retain loyal followers in the Millennial (aka Gen Y) and Gen Z generations. The result of your research and evaluation will be presented in the form of a marketing strategy document, and should address the following:

The result of your research and evaluation will be presented in the form of a marketing strategy document with accompanying visual presentation and should address the following:

Part 1: Company profile:

  1. Form of ownership
  2. Management process
    1. Leadership
    2. Company Culture
  3. Social Responsible / Sustainability

Part 2: Current state of the brand:

  1. Positioning statement
  2. Target market, Demographics, Geographic, and Psychographic segmentation (dividing your market into segments based upon different personality traits, values, attitudes, interests, and lifestyles of consumers). What makes the consumer loyal?
  3. Point of differentiation
  4. Marketing mix
  5. Product range
  6. Price point

iii. Promotion strategy

  1. Distribution strategy
  2. Brand positioning
  3. Environmental factors
  4. Demographic
  5. Competitive

iii. Etc.

 

Part 3: Desired state of the brand:

  1. What changes must the brand make in order to capture a more profitable share of the market and position itself for success with these generations?

Part 4: Recommended changes to the marketing mix:

  1. Product: What changes to the product must be undertaken? Realize that this is typically costly and will affect pricing. Consider product layers, and the varieties of utility that we covered in class. How will the product changes you suggest affect the cost?
  2. Price: Is the current price point the best choice for the brand positioning? If not, what is your recommendation?
  3. Promotion: How do you propose to communicate value and to influence preference with this generation? How will you manage the relationship?
  4. Place: What changes to distribution strategy will allow the brand to capitalize on changes on the next decade?

Presentation format:The written paper is required to be submitted through Turnitin. Your written assignment can only contain 15% of cited resources.  All files must be a .doc file (.pdf, .txt, etc will not be accepted). The visual presentation will be submitted via Canvas. Group Projects will not be presented in class; therefore, the written document and visual support must tell the entire story of your brand and the repositioning.

Narrative and data should be augmented by graphics that you feel best expresses the changes you are suggesting to the brand. These include, but are not limited to infographics, pin boards, scrapbook pages, pictures from retail surveys, demographic analysis, or packaging mock-ups. Creative approaches are strongly encouraged.

Resources: There are many resources available that you can bring to bear on this. Reference librarians can assist you in finding databases, analysis, articles, industry associations, case studies, and other sources of information for your research.

Due date: April 28, 2020 @ 10 PM EST. There will be a penalty for any group assignment submitted late. An automatic deduction of 30% will apply to all assignments submitted 24 hours after the due date. No assignment will be accepted after the last scheduled day of class.

Instructor Evaluation: Your group project will be evaluated on the following elements. Each will be worth 25% of the grade.

  1. Current state of the brand: Is there evidence of accurate, balanced research?
  2. Desired state for the brand: Is the analysis achievable and reasonable?
  3. Recommended changes: Is the solution a creative use of marketing principles to guide the brand to a new audience?
  4. Communication: Is the report a professional, creative, and engaging piece of marketing communication? Does it effectively communicate the solution being proposed?

 

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