Create a strategic communication research and evaluation plan


Discuss the types of research that you will implement as part of your strategic communication plan. Examine how you will use such formal research methods such as quantitative or qualitative methods. Discuss the audiences you plan on including in your research. Discuss how you will eventually evaluate your strategic communication plan and how you measure the return on investment. Create and deploy a brief perception survey that includes the following: Write five (5) specific questions about your communications model/organization that will serve as the basis for a brief perception survey. Your survey should include information from as many participants as possible but should include at least fifteen (15) participants. Your feedback can come for a variety of audiences including friends, family, colleagues and students. Deploy the brief perception survey for your selected communications model/organization via in-person interviews or focus groups. Write a report based on the survey findings that includes the following: The survey report should include answers to your questions and any insights that you gather from your respondents. Your submission should include AP Style writing and be APA formatted (including a cover page, headings, and in-text citations), and professionally presented in proper academic tone. The assignment should be no more than ten (10) pages including the cover page. See attached rubric for grading criteria and please post any questions in the Ask the Instructor forum. Submit your completed assignment to the above submission link by 11:59 p.m. EST

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