Address the follwoing and in particular whether or not Seale Air should introduce uncoated bubble or not? Why?
Remember to write as a consultant to the organization in consideration of the case material only
- Describe the corporate culture at Sealed Air.
- What arguments can be made for introducing an uncoated bubble? What would the CEO think of these arguments?
- What would be the major problems to overcome if Sealed Air were to introduce uncoated?
- Propose an introductory marketing program which overcomes these problems.
- Bonus if you can relate to business model canvass.
the answer should be 4 to 5 pages
the attachment is the case