Framework for Digital Marketing

  • There are four macro strategies to create and deliver value to customers and that can help a firm to develop a sustainable competitive advantage. Think of companies from the local market who you are very loyal to in many categories like (food, electronics, personal care etc.).Is it the product, location, operational, or customer excellence that you are loyal to that firm? Critically examine.
  • You have read about the 4E Framework for Digital Marketing. You are required to choose a product category from your local market and critically examine how it uses the 4E framework for that product with the help of best social media elements.

Guidelines for the assignment: ((Follow the instructions in the attached file carefully))

  • Use font Times New Roman, 12 font size Use 2.0 line spacing with adjust to all paragraphs (alignment).
  • Ensure that you follow the APA style in your project and references.
  • The answer to each question around 100 words
  • Plagiarism is forbidden
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