GL Events Corporate Strategy (Strategy for Global Meetings )

Description

Utilizing the concepts, theories, models and tools covered within the delivery of this module – strategy for global meetings and events, you are required to compile a strategic plan to plot the strategy direction for GL Events UK. Please use appendix ( swat analyses, finance counting of GL events company etc). Module Learning outcomes:  1.            Critically assess contemporary trends within the sector.   2.            Critically explore models and tools for the development of strategy   4.           Critique the need for strategic thinking when implementing events strategies

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