HBS Colgate Max Fresh

The following questions are based on the HBS Colgate Max Fresh (CMF) case.

a. Based on your assessment, identify the central problem facing CP.

b. What is your analysis of the CMF launch in the US?

c. What are the costs and benefits of adopting to the Chinese and Mexican market?

d. Evaluate the market launch plans and give your own assessment of the following (2 pages):

1. What target market do you suggest that CP should pursue for CMF in China/ Japan?

2. What product strategy do you suggest that CP should use for CMF in China/ Japan?

3. What promotion strategy do you suggest that CP should use for CMF in China/ Japan?

4. What pricing strategy do you suggest that CP should use for CMF in China/ Japan?

5. What distribution strategy do you suggest that CP should use for CMF in China/ Japan?

Reminder: When analyzing HBS cases, please do not conduct additional research either on the Internet or in the library nor introduce additional information from external sources. Introducing additional external information will only contaminate the case. Base your answers on the information contained in the case. That is the information the case author(s) have provided you, as managers or consultants, to make your decisions and recommendations. Besides conducting external research on the HBS cases will circumvent your learning as well as attenuate the development of your judgment and decision making skills (That is also plagiarism!)


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