Innovation at Apple

“Marketing Excellence: Apple,” on pages 457-458 of your textbook. Apple’s product launches over the past decade have been monumental. What makes the company so good at innovation? Is anyone comparable to Apple in this respect?

Text Book

Marketing Management

Philip Kotler & Kevin Lane Keller, 2016
Pearson
ISBN.13: 978-0-133-85646-0

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Pages (550 words)
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