Investigate strategies used by international companies. You will use the Internet and personal interview for this activity. You will also want to refer to Chapter 11 of your text for more information about concepts.
1. Choose a company that is global such as Starbucks, or Coke.
2. Describe who the company is and what product or services they provide and in what countries
3. Research the company to analyze:
1. Its Mission
2. Core competencies and value chain
3. Its multinational strategy and/or its global strategy
4. Corporate Strategies: Growth strategy, re-entrenchment strategy, stability strategy, or combination strategy
5. Business Strategies: such as low cost leadership, differentiation, or focus strategies
6. The organizational structure type
Western companies flooded into China when it opened its doors and allowed them to compete for market share in all sorts of industries. Yet, after several years many of these same companies either scaled back their operations in China or left the country entirely.
1. Where do you think these companies may have gone wrong in their analyses? Explain.
2. What role does the business media play in setting the tone for a nation’s investment climate?
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