Is the content of the selected website relevant for its intended audience?

Part 2: Website Analysis (75 points)

Now armed with all of the new inbound marketing knowledge and skills, please select a website or blog you visit frequently.Navigate to your selected page and conduct an analysis of its design and functionality.To complete Part 2 of the assignment, answer the following questions:

Website/Blog & Link:What website/blog did you select?Please include a link to the site.
Content: Is the content of the selected website relevant for its intended audience? Why, why not?Is there anything they can do to make it more relevant?
Social Media Integration: Is the social media component well-integrated with the website you selected? How does it work?Any recommendations?
Call-for-Action: Does the website include a call-for-action component (a share, subscribe, donate, enter to win, etc.)? How does it work? How effective do you think it is? Can it be improved?
Part 2 of your assignment can be written in question/answer format and does not need an introductory or closing paragraph.Please make sure to include the heading from each question, to differentiate one answer from the next.Also, make sure to include a cover page! Answers 2-4 must be 300 words or more in length, cite appropriate references, include examples to support points and reference back to knowledge gathered from obtaining the Inbound Marketing Certificate.

Submit your assignment in the Assignment Submission area of the MKTG610 Course.Part 2: Regular late policy applies, see Syllabus 2 for details.


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