1.Leadership is a function of the individual, followers and situation: Leadrership = f (Individual, Followers, Situation). His/her style can be authoritarian or democratic. Given this, what would you look for in a leader for the case ” Burroughs Wellcome Company?” What should be his/her style. (Use attached file to answer this question)
2. Why should we study multivariate analysis techniques? Explain how the multivariate techniques applied in the following article can be useful to marketer: Waheeduzzaman, Abu N. M. (2016), “Consumption Convergence between Emerging and Developed Markets,” Journal of Euromarketing, 25 (3-4), 74-94.