Limitations of Accounting Data: Historical and backward-looking, Does not consider off–balance sheet items (Pension obligations and Leasing obligations), Focuses mainly on tangible assets (May not be the most important, Consider innovation, quality, customer experience) Concept of shareholder value creation: Risk Capital, Total Return to Shareholders, Market Capitalization. Limitation of shareholder value creation: Stock prices an be volatiles so it is difficult to assess firm performance, Macroeconomic factors such as economic growth, unemployment rates, affect stock prices, Stock prices can reflect the (irrational) mood of investors Concept of economic value creation: the difference between value and cost Opportunity Costs: the value of the best forgone alternative Limitations of economic value creation: valuing a consuming good may not be easy the value of good changes in the eyes of consumers. Directions: Please review all materials in Session 7 Folder. Please make sure you understood the quantitative approach in terms of analyzing, formulating, and implementing business strategies. This discussion forum’s topic is about Microsoft based on our Textbook Chapter 5 case study and CNBC article “How Satya Nadella tripled Microsoft’s stock price in just over four years” https://www.cnbc.com/2018/07/17/how-microsoft-has-evolved-under-satya-nadella.html https://www.newconstructs.com/long-term-trends-revealed-by-our-research-on-sector-roics/ https://www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights/what-is-value-based-management Please discuss the following questions. Your posting should be about 200-300 words. What are the competitive advantages of Microsoft? Does Microsoft have any competitive advantage over Apple? Do you agree that Nadella has formulated a promising business model? Please provide at least one specific example of his strategy. How much longer do you think Apple can sustain its competitive advantage? Please mention at least one financial measure that we learned to support your argument.
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