Throughout this course, you will develop a marketing plan for an existing product or service. In each module, you will complete a component of your marketing plan. A marketing plan serves to form the basis of a marketing strategy.
In this module, you will identify a product or service, and you will research, select, and submit a marketing template to use for developing your plan. You may either explore existing marketing plans through Internet research, or you may use the following marketing template:
SAMPLE – Marketing Plan Template
The Formal Marketing Plan (Links to an external site.)Links to an external site. and Informal Marketing Plan (Links to an external site.)Links to an external site. links provide useful information for you to get started. Also, the following sample marketing plan may be useful to gain a better understanding of the expectations for your final marketing plan project:
SAMPLE – Final Marketing Plan
Your final marketing plan must include the following information:
For this activity, submit your marketing plan template, identifying your selected product/service, to your instructor for evaluation and approval.
Things to Remember!
Once you have completed the items listed below, you are ready to proceed to the next module. Please check the schedule in the syllabus to find the date that the next module begins. If you have any questions, please post them to the Course-Related Questions discussion area.