Personal Research Project, Entry Strategy and Distribution


APA or MLA Essay format, include all bibliography and references. MLA : (Links to an external site.) APA : (Links to an external site.) Include the assignment page as a cover sheet. Double space your text. Use Times New Roman Font 12. ONLY WORD DOCUMENTS are accepted for this project as TURNITIN cannot evaluate other file formats. (Your score cannot exceed 25% on the originality check, if it does, it will be carefully evaluated. Grammar and spelling are part of the grade. Please, use the Writing Center if needed. Title:Please, include the name of your country, name of the company and the product you have selected as the title Headings: Use headings and subheadings to organize your assignment (review the rubric) Introduction and Conclusion: Developed an effective introduction to your research paper. An introduction should set and a thesis statement should be clearly defined. Your introduction should be intriguing and inviting. Data Resources: Use only resources that have been validated either by the government, a legitimate industry journal, erudite author, or an educational institution. DO NOT USE THE TEXTBOOK as a reference for this assignment. Include resources and references as requested in each assignment – Without proper quotes and references your paper will not be graded Every research paper must include 3-4 sources. Internet sources must be peer-reviewed and legitimate or they will not be counted as valid. Requirements: Review the grading rubric for specific scoring criteria. Entry and Marketing Strategy 1.Prepare a table similar to the one found on page 385 in your text (Table 13.1, Advantages and Disadvantages of Entry Modes). For each entry, mode list the advantages and disadvantages, in relation to your country and your business venture. 2. Locate your country’s Country Commercial Guide, published by the US Commercial Service 3. Use this guide to gather additional information on your country. 4. Review your companies annual report, what entry strategies have been used in previous attempts at expansion? Would those strategies work for the current entry? 5. Using the table prepared, and based on the information collected from the commercial guide and the annual report, recommend the most appropriate entry method for your business venture. 6. Why have you selected this method? Distribution 1. Research your country’s infrastructure. Briefly describe your country’s infrastructure as it pertains to your entry strategy and your business venture? 2. What distribution strategy have you selected and what are the logistics implications? 3. Is the timing of your entry a consideration?

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