The FESTIVAL THAT NEEDS TO BE USED IS MARDI GRAS. Introduction The strategic planning process consists of identifying where an organization is, deciding where it should be positioned in the market place in order to maximize its chances of progressing its mission and creating strategies and tactics to achieve that position. Strategic Planning process is concerned with end results and the means to achieve those results. The strategic planning process provides an event organization with a systematic approach to the challenge of planning and delivering successful events. It identifies the purpose or vision/mission that an event organization is seeking to fulfil and the process to achieve it. First, an event organization needs to determine its current situation (SWOT), based on which it will determine its goals and objectives, consider the strategic options available and sets up the mechanism for implementing and evaluating/monitoring the chosen strategy (strategic implementation). , you need to prepare an oral presentation of max. 10 min, using PPT . In addition, attach a copy of your PPT in the APPENDIX and submit for grading together with the paper. Steps in the Strategic Event Planning Process: Event organization & the event • Establishment of Purpose: Mission & Vision • Theme and Design • Development of event goals and objectives • Conduct of a Situational Analysis: o PESTLE o SWOT – (MANDATORY) • Identification of strategy options • Development and implementation of operational plans o Action plans and schedules • Creation and implementation of control systems • Evaluation • Legacy The Strategic Event Plan paper will need to include: Title page ▪ Title of the paper including the company name and its product ▪ Names of the authors ▪ Course submitted for ▪ Due date Contents list ▪ A table of the event plan sections together with clear page references Introduction: ▪ consists of an executive summary (two paragraphs) states the most important parts of the plan (take-aways), it’s the essence of the plan; and an overview (a paragraph to one page) which sets out what is to be covered, and it structures the context. Main body ▪ The Event Plan Conclusion(s) ▪ should flow clearly from the proceeding analysis and should also indicate any problems (if applicable) that had been identified and which will be the subject of recommendations Recommendations ▪ will suggest ways of solving problems References ▪ Include all sources which you have actually referred to in the paper. Min 10 sources obligatory. In-text citations are a MUST. Appendices (if applicable) Appendix A Style Guidelines for written work Given that you are preparing to enter the professional world, your work and behavior should be of professional quality. Hence, presentation matters. Follow these guidelines for written work: • Use 12-point type, double spaced. Use a separate cover page. Important: Format page Set-Up for A4 paper (the computer lab is set up for letter size) and use one-inch (2.5 cm) margins all around. • Run your spell checker: typos, incomplete, run-on and otherwise badly written sentences will count against you. Proofread your work carefully. Three language errors incur a letter grade penalty. Oral presentations (Team projects – Advertising Plan and the final Ad and IBP campaign) You will receive a grading rubric in advance of your presentations. Dress for success and design your presentation with the specified audience in mind. Your presentations will be evaluated on content and delivery: ▪ Content includes creativity, quality and appropriateness of topic chosen, and disciplined application of the marketing concepts and tools we will have learned during the semester. 1. Read thoroughly the assignment and identify key words and points of issues. 2. Formulate a draft assignment plan featuring the main headings and sub-headings of the assignment 3. Ensure you have good paragraphs of introduction and conclusion with a bibliography reflecting research sources in MLA style. 4. Produce a contents list at the commencement of the assignment. 5. The plan of the assignment should be logical in the sequence of points discussed. 6. The prose should be a rational and analytical commentary and completely focused on the assignment. Logical and well reasoned assignments will received high grades. Avoid check lists and any slang language. Ideally use shorter sentences rather than longer sentences. 7. All research data used should be identified in the text and the bibliography. 9. Keep in terms of the assignment and do not introduce irrelevant information. Answer the question set not the one you wish had been set. 10. Ensure the assignment is completed by the date specified and has the required number of words.
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