Restaurant chain case study – STARBUCKS

Write a 4–6 page paper in which you:

  1. Choose one major restaurant chain (STARBUCKS) and provide a brief overview including:
    • The history of the chain.
    • The type of cuisine and theme.
    • The number of restaurants.
    • The average restaurant size (seating capacity) and layout (both front and back of the house layouts).
    • The standardized menu (both food and beverage).
  2. Describe the restaurant chain’s central commissary including the products it supplies and it doesn’t supply. Analyze how the central commissary benefits a single restaurant unit.
  3. Select at least three purchasing technologies from the following list:
    • Inventory tracking.
    • Storage management.
    • Product ordering.
    • Product identification.
    • Bar-code reader.
  4. Explain how the chosen technologies will be used to optimize the purchasing process for this restaurant chain.
  5. Explain how the new purchasing process for this restaurant unit follows and abides by the five major purchasing objectives. Provide a rationale for each objective.
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Pages (550 words)
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