Rhetorical Analysis


Essay One Assignment: Rhetorical Analysis We did a short rhetorical analysis as a class that gave you an opportunity to choose an image or an advertisement. Your first essay assignment is a more in-depth Rhetorical Analysis of an image or advertisement of your choosing. For this essay you will write an analytical discussion on more than just the rhetorical appeals used. You will analyze the Ethos, Logos, and Pathos used, but you will also look for other devices and rhetorical invention that we have gone over from our text. Here is a reminder of some of the inventions and devices you will analyze, and some of the questions you will answer in your analysis. on • What is the topic and the thesis or the claim- the purpose – the rhetorical context of the work? • Who is the intended audience, and is there a secondary audience that the work is trying to persuade? • What is the genre, other than just a visual work? • What is the style and tone of the work? • What are the rhetorical appeals being used and provide the evidence of how they are used. Ethos- Logos- and Pathos • Is the rhetoric used in the visual successful in persuasion and why? These are ONLY reminders of the strategies and appeals you might discuss. Remember you are not just answering these questions and that rhetorical analysis requires you to: 1. Identify the rhetorical situation 2. Identify the rhetorical strategies and appeals used (this assignment requires 3 rhetorical devices and 2 logical fallacies) 3. Explain the importance of the strategies used for the persuasion 4. Make a judgement only about the use of the rhetoric Your thesis statement should be constructed to do these things as well. Example: This successful campaign uses this logic, the credibility of its organization, along with a pathetic appeal to emotion, to demonstrate a lack of common sense in gun legislation that affects children in schools across America; also, in order to make the advertisement even more persuasive, the campaign uses faulty logic that steers the audience to the wanted conclusion.

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