1. Describe your target audience current perception and behavior.Please describe in detail.
Ex – demon, psycho, etc.
1. Write down your target audience “a day in life “in detail. That means from the moment your target audience wakes up until he/she goes to sleep.
What are his/her activities for the day?(Both weekday and weekend)
2. Identify effective brand contact points for the target (brand touch points) and explain them with examples
Hint: think about time, place, situations and feeling to tell your brand message for the consumers.
6:00 am wake up
6:10 am shower
6: 30 ambreakfast while watching TV 3 morning
news and skimming Thai Rat newspaper.
7:00 am take a green ferry to work
7:10 am stop by at night mkt to buy some snacks
8:15 ammeeting with the supervisor
9:00 ambe at the assigned area
7:30 pm dinner
Detail here …….
12:00midnight go to bed
8:00 am wake up
1:00 am go to sleep
Please choose your product (existing or imaginary does not matter)
This is the product that you would like to market toward your chosen target market
Current perception and behavior