Discuss with your class technology used in marketing information gathering and analysis.
For this discussion, you will review the Company History of “B2E Marketing and Solutions” (a fictional company), the Employee Biographies and the Scenario for Case Study 8 titled: “Makin’ a List, Checkin’ it Twice.” Imagine yourself in the given situation. Discuss how you would react in a similar situation acting upon your own ethical values. What would you say? What would you do? How could you be most effective?
Include in your discussion the reasons why accurate marketing information is important to a company and how a marketing professional assures the research or information is correct.