why is the question One-sided presentations that praise a product are found to be more effective than two-sided arguments that also mention shortcomings. is false
The “Got Milk” campaign was intended to boost sagging milk consumption among Californians in the 1990s. The campaign ads highlighted the inconvenience of running out of milk when intended to be used with certain foods, such as cookies or muffins, advising consumers to stock up on milk to avoid such inconveniences. The “Got Milk?” campaign is an example of reminder advertising.
Explain that type of advertising in detail and give another example of it
Managing Mass Communications
1. Define ‘reach”
2. Define “frequency” and explain why it is important