THE INDIRECT APPROACH FOR NEGATIVE (BAD) NEWS.

Direct Approach

When using direct approach, the main idea of anything be written/typed needs to come in the top of the document. Then followed by the evidence. This method of writing immediately addresses the subject at hand. This approach is used when either your audience will be neutral or positive toward your message. The direct approach usually mandates that you lead off with a summary of your key findings, conclusions and recommendations. For example, good-news messages should use the direct approach because there is no need to prep the mind of the reader for good news, and it puts the emphasis on the good news.

Indirect Approach

The indirect method says a few things before disclosing what the subject is and it is used when your audience is displeased or negative toward your message. It allows the audience time to become acquainted with your message or your organization before you present your recommendation or request for action. The indirect approach is used for persuasive, sales, or bad news messages. This strategy opens with relevant, attention-getting details that do not directly state the purpose of the document. The purpose is revealed in the body of the message, usually sandwiched between supporting details. The four steps of indirect method include buffer, reasons, bad news and closing. Using bad-news as indirect approach because it is likely to be personally upsetting, the bad news is based on a controversial decision or it is unexpected.

 

 

 

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