VISA, Inc.


Consider the environmental impacts and cost of branding and advertising VISA products/services in the paper. Conduct research to respond to these questions: – How does Visa test-market their products? – Develop a branding strategy to include: a) national and store branding b) stand-alone/family branding c) co-branding opportunities – Recommendation related to the branding of VISA

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Pages (550 words)
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