WHITE PAPER for External Audience(How social media can help compa

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Look at attached for what is needed. -5 Sources needed -At Least 3 graphics such as infograph, photo, chart or such. -I dont mind if it is 1200 words unless you need more up to 1375. __________________________________________________________________________________ Paper will be **Business benefit** type of white paper. just mainly informative not too technical. The Goal: 1)explain how social media can help companies save $$ on advertisement marketing cost compared to TV , radio etc and , reach more people. 2)How the use of social media analytics can help target to keep their current customers but also create more ones. 3) how to know which social media trends/platforms best helps target their goal. (THESE ISSUE and NEW APPROACHES are examples but you can do your own) Issues: 1) Companies do not know the best social media platform to utilize to be most effective. 2) Current modes of advertising (TV, Radio, Mailouts) are pricy and cannot show accurate analytics to assist companies identify their target audience to bring new customers while maintaining their current ones. New Approaches: 1) Understanding social media analytics and how it can become a major help to focus on your audience to bring about growth. 2) Understanding the best time frames per day to post to hit your target audience could be vital. 3) Communicate with customers online. Implementing social media will greatly increase company brand recognition due to being able to engage with a broader audience of consumers.

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550 words
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