Your team is looking for a way to make some revenue as either a for-profit or not-for-profit organization. This organization can market locally, nationally, or internationally, and can be a privately-owned company or a franchised organization. Your team will decide what product to sell. To make the endeavor work, you will have to define a marketable form of your product and decide on a target market.
Your marketing team’s mission is to prove through research, strategy development, and reasoning why this form of this product is viable and will meet the company’s goals. Your team must complete this worksheet to report on the following:
Product’s definition to the target market
Viable pricing strategy
Brand’s position in the competitive environment